Tag Archives: corporate schilling

Was that an infomercial for Bud Light Golden Wheat or an episode of Saturday Night Live?  It was a little hard to tell at times, as the newest member of the Bud family served as the sponsor of the show, and also brought us “never before seen” SNL moments, aka past cast members and hosts breaking during dress rehearsal (although Will Ferrell as a fashionista cracking up Sean Hayes and Jimmy Fallon is actually available on the Best of Ferrell DVD, so not entirely new to SNL completists).  What would John Belushi have thought of this corporate shilling?  Probably wouldn’t have minded too much, as long as he got to sample the new beverage.  But the sponsorship gave the show a weird vibe that almost overshadowed what turned out to be a (if you can believe it) a decent outing. Continue reading →